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Business

Explore Business, Marketing, and Leadership

Are you interested in starting a business, creating marketing campaigns, planning events, or developing skills that will help you succeed in any career? The Business & Marketing Pathway provides students with hands-on opportunities to explore the world of business while building essential skills in communication, leadership, creativity, and problem-solving.

Students learn how businesses operate, how brands connect with customers, and how ideas become successful projects. Through real-world experiences, teamwork, presentations, and project-based learning, students develop the professional skills employers value.

Course experiences may include:

  • Business & Marketing Essentials – Explore the foundations of business, marketing, customer relationships, and workplace skills.
  • Business Communication – Build professional communication skills through writing, presentations, collaboration, and digital tools.
  • Event Marketing & Communications – Learn how marketing strategies are used to plan, promote, and evaluate events.
  • Project Management – Develop leadership and organizational skills by planning projects, managing resources, and solving problems.
  • Entrepreneurship (Capstone) – Create a business idea, develop a business plan, and experience the process of becoming an entrepreneur.

Students interested in business ownership, marketing, communications, event planning, management, or developing skills that apply to any career will find valuable opportunities in this pathway.

For the most current course offerings, prerequisites, and graduation credit information, please visit the SCHS Course Catalog.